Sustainability

Cranberries, Water,
and Wildlife

Environmental stewardship isn't separate from farming—it's fundamental to how we operate.

Farming in Harmony with Nature

Cranberry marshes are unique agricultural ecosystems. Our operation includes not just the cultivated beds, but also reservoirs, wetlands, and upland areas that together support healthy crops and diverse wildlife.

Water Management

Water Stewardship

Water is the lifeblood of cranberry farming. We reuse water across our sections for flooding, harvest, and frost protection—getting maximum value from every drop.

When we're finished, that water flows downstream to another cranberry grower, who uses it and passes it along to the next farm. This collaborative approach means the same water supports multiple operations across the region—a tradition of shared stewardship among Wisconsin cranberry families.

100% Water Reused

24/7 Level Monitoring

Wildlife Habitat

A Haven for Wildlife

Our reservoirs, wetlands, and upland areas provide critical habitat for a diverse array of wildlife. From migratory waterfowl to white-tailed deer, the ecosystem surrounding our cranberry beds teems with life.

Waterfowl nesting and staging areas

Upland habitat corridors

Native plant preservation

Natural pest predator populations

Crop Care

Smart Plant Health Management

We use Integrated Pest Management (IPM) principles to maintain healthy vines while minimizing environmental impact. This means relying on monitoring, thresholds, and targeted interventions rather than routine applications.

Monitoring First

Regular scouting and trap networks help us understand what's actually happening in the marsh before we act.

Action Thresholds

We only intervene when pest populations reach levels that justify treatment—not on a calendar schedule.

Targeted Applications

When treatment is needed, we use precision equipment to apply products only where necessary.

Foundation

Soil Health

Minimal Disturbance

Cranberry beds are perennial systems that minimize soil disruption, protecting structure and biology.

Sand Renewal

Periodic light sanding promotes new vine growth and helps manage pest cycles naturally.

Nutrient Precision

Soil and tissue testing guide fertilizer applications, applying only what vines need.

Our Commitment

Sustainable for Generations

Sustainability isn't a marketing term for us—it's how we think about every decision. The land has supported our family for over a century. We intend to leave it better than we found it for future generations.

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Cranberries, Water, and Wildlife