Stories from the field, industry recognition, and dispatches from over a century of cranberry growing.
Wisconsin's cranberry growers are forecasting a 5.3-million-barrel harvest in 2025, marking the 31st consecutive year the state is projected to lead the nation in cranberry production, supplying an estimated 65 percent of the nation's cranberries.
"31st consecutive year Wisconsin is projected to lead the nation in cranberry production."
Despite early concerns about weather conditions, Wisconsin's 2024 cranberry harvest surpassed projections, with growers producing over 6 million barrels. The heat wave in late September gave crops the boost they needed.
The 2023 growing season presented unique challenges as drought conditions affected water levels across Wisconsin cranberry operations. Despite minimal rainfall, careful water management helped ensure a successful harvest.
"This is the lowest our reservoirs have been in thirty years. We've had very little rain this year."
— John Moss
Fourth-generation owner John Moss begins a three-year term as an elected member of the Wisconsin Cranberry Board, joining fellow grower Amy Gebhardt of Warrens in representing Wisconsin's cranberry industry.
Modern Farmer profiled how John Moss developed GrowerOne, a smartphone app to control the farm's irrigation system, and Blossom, a farm management platform for tracking inputs and outputs.
"When we're running the sprinklers for frost protection, time is of the essence, so being able to start them quickly is a huge help."
— John Moss
The New York Times featured Wisconsin's cranberry industry during peak harvest season, highlighting the state's dominance in cranberry production and the unique wet-harvesting process that makes the berries float to the surface.
Elm Lake Cranberry was featured in a Chicago Tribune travel piece highlighting Wisconsin's cranberry marshes. The article followed the harvest process from flooding to loading, showcasing the family farm's operations.
"Conveyer belts shoot the fruit into trucks at Elm Lake Cranberry Co. near Wisconsin Rapids."
The Green Bay Press Gazette featured Elm Lake Cranberry's innovative use of technology, profiling fourth-generation farmer John Moss and his efforts to modernize operations while honoring the family's century-long tradition.
A companion photo gallery to the Green Bay Press Gazette's technology feature, showcasing daily life on the marsh through vivid imagery of the farm, equipment, and the Moss family's multi-generational legacy.
Established in 1901, Elm Lake Cranberry represents over 120 years of continuous family farming in central Wisconsin. The operation has evolved from hand-harvesting to precision agriculture while maintaining its commitment to quality.
of U.S. cranberries grown in Wisconsin
licensed cranberry farms statewide
annual economic impact
jobs supported by the industry
For press inquiries, farm tour requests, or to learn more about our operation, we'd love to hear from you.