Proudly Farming Since 1901

A Legacy of Growing Cranberries

Four generations of cranberry farming in central Wisconsin, combining time-honored traditions with modern innovation.

Aerial view of cranberry marsh at harvest
100+ Years Farming
4 Generations
1 Team
Dedication
Historic cranberry raking

Our Heritage

Rooted in Wisconsin Soil

For more than a century, Elm Lake Cranberry has been shaped by family hands and the seasonal rhythm of the marsh. What began as a humble operation has grown into a modern, multi-generation farm rooted in hard work, stewardship, and care for the land.

As proud members of the Ocean Spray Cooperative, we combine the strength of a national network with the personal touch of a family farm.

Learn Our Story
Ocean Spray

Our Cooperative

Proud Ocean Spray Grower-Owner

As part of the Ocean Spray cooperative, we join over 700 family farms committed to quality cranberry growing. This partnership gives us access to world-class research, resources, and markets while maintaining our independence as a family operation.

What is a Grower-Owner?

What We Do

The Cranberry Year

Spring on the marsh

Spring

Frost protection, bloom, and pollination as the growing season begins.

Summer on the marsh

Summer

Nutrition and irrigation management, pest scouting, and watching the fruit develop.

Fall harvest

Fall

Harvest season—flooding the beds and gathering the berries.

Winter on the marsh

Winter

Protective flooding, planning, and preparing for next year.

Innovation

Modern Tools, Historic Marshes

Technology is built into how we farm every day. Drones, precision equipment, sensors, and custom software help us see the marsh in new ways and make smarter decisions.

Drone Mapping
GPS Auto-Steer
Real-time Sensors
Custom Software
Explore Our Technology
Gil Rover technology on the marsh
Tree on the sandpile
Swans on the reservoir

Stewardship

Cranberries, Water & Wildlife

Cranberries depend on water—and water depends on careful management. Our marsh is built around reservoirs and natural habitat areas that support both crop production and wildlife.

  • Water recycled and reused across the marsh
  • Natural habitat for diverse wildlife
  • Integrated pest management practices
Learn About Sustainability

Join Us

Interested in Working With Us?

Whether you're looking for a career opportunity, interested in research collaboration, or just want to learn more about cranberry farming—we'd love to hear from you.

Map of Cranmoor, Wisconsin

Our Location

Wisconsin Cranberry Country

Central Wisconsin is one of the world's premier cranberry growing regions. Our marshes benefit from the unique combination of sandy soil, abundant freshwater, and climate that make this area ideal for cranberries.

Cranmoor, Wisconsin

We're a working farm without a retail store. Tours available by appointment.

Get in Touch